Product Photography Guide for Shopify eCommerce Merchants

Product Photo Guidelines
  • Can be a square or tall rectangle.
  • Placement of product(s) must be consistent; i.e., all product dead center with a good amount of space (15% of total width/height for each edge) around the top, sides, and bottom of the frame (NO tight crop).
  • Orientation must be consistent; whether you opt for square or rectangle, the choice must be used for all of the product photographs.
  • Color/lighting/tone must be consistent throughout product photographs.
  • The maximum product image size allowed by Shopify 2048 x 2048 pixels. For the best magnification, use this maximum dimension for width and/or height.
Hero, header, and other photographs that will be used in the design of the website
  • Horizontally oriented photographs with a good bit of negative space for hero images (at least 60% of the image should be available if we are to apply text to the image).
  • In general, horizontally oriented photographs work best because browsers still account for the majority of webpage views.
  • Photographs should be at least 1,800 pixels wide and high resolution.
  • Vertically oriented images will likely not be used unless they can be incorporated into a diptych.
Page photographs (headshots and other images included on pages)
  • A lot more freedom here; as long as they’re high res and look good (subject matter is clear) at a minimum of 450 pixels, usually anything will work.

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